HIF, also known as Hair Is Fabric products offer a revolutionary way to professionally clean your hair, at home. The theory behind the products, is that you wouldn’t wash delicate fabrics and materials in harsh detergent, so why would you take the same approach to your hair? Our hair is constructed from dead cells that cannot be repaired, and traditional shampoos damage hair over the years, by washing its natural goodness down the plughole. 

Hair Is Fabric range of conditioners deep clean your hair with specialist cleansing fractions, not common detergents. Furthermore, each individual conditioner calls upon a series of cutting edge ingredients, including exotic oils, hyaluronic acid and precious rock extracts, which all work in tandem to leave your hair in top condition.