the beautiful

The Beautiful - A Digital Beauty Revolution


We are for every body, every complexion, every skin tone

We are a destination for lusted after beauty products that spans skincare, make-up and fragrances. 


We are meticulous 

From our HQ in Guildford, Surrey, we scour the world for the best and brightest of the beauty world – the products that eventually make it onto our digital shelves have each been carefully curated and handpicked by our in-house beauty experts. 


We are passionate (beauty) lovers

Our collections are current, exciting and vibrant – put together and continually updated to keep you ahead of trends and beauty advancements.


We are talkative (and knowledgeable)

We are a rich source of beauty know-how – filling you in on the products that may be a must-have for your skin type, and telling you all about breaking beauty news, before it has even broken. 


We are global

We ship worldwide – because everyone deserves the best that the beauty world has to offer. No matter where they are.


We are the beauty brands we sell

Our flagship brands span: NIOD, Eccentric Molecules, Aromatherapy Associates, Grow Gorgeous, and Dr Dennis Gross.


We are the digital door to better beauty online

We believe that online shopping should be a joy – and that shopping for your next uplifting night cream, reinvigorating signature scent or last-minute beauty problem solver should be super easy. That’s why we offer free delivery*, and free advice from our very own dazzling beauty connoisseurs. 


The Beautiful: Beauty lovers, this is your haven. 


Keep Up: Get Social

We live in exciting times. Never have beauty products been so advanced, so wide in range, so affordable. 

Keep up with us and the wider world of beauty through our blog – and always know when we’ve got something new to say by following us on Twitter, Facebook or Instagram.

Twitter | Facebook | Instagram

*free delivery available on qualifying purchases.

Free Shipping

Spend £25 for free tracked UK delivery