




Ruffians Matt Clay
Matt Clay by Ruffians.
Ruffians Matt Clay is the dependable styling partner for anyone who wants structure without shine. This versatile matt clay combines a pliable, easy-to-work consistency with a strong hold finish, making it simple to shape, sculpt, and lock a wide range of styles, from textured crops and clean quiffs to messy mid-length looks and controlled longer hair.
The texture spreads easily through dry or towel-dried hair, breaking down with warmth from your fingertips so you can build definition where you want it and natural movement where you don’t. It leaves a completely matte, shine-free finish that reads modern and unfussy, ideal when you want the focus to be on cut and shape, not sheen. For longer lengths, use it to tousle and define the ends for improved control and a lived-in look that still behaves.
Beyond styling, Ruffians Matt Clay works to improve hair’s presence. It’s formulated with Mushroom Nutrient, which reduces DHT levels — a recognised factor in hair loss — helping hair feel stronger at the root. With regular use, hair can appear thicker and healthier, as the formula supports resilience while you style.
This clay is truly multi-purpose: its strong hold keeps gravity in check, its pliability lets you rework through the day, and its compatibility with all hair types makes it a reliable pick for any routine. Apply a small amount, warm between palms, and distribute through roots to ends for structure; add more to the tips for textural separation.
If you value a clean, controlled look that prioritises texture over shine, Ruffians Matt Clay delivers: professional-grade hold, natural matte finish, and nourishing support that helps hair look fuller and more robust — styling with substance, just how it should be.
Let customers speak for us
THE LATEST INSIDER INFO AND BEAUTY GUIDES FROM THE EXPERTS
THE INSIDER'S EDIT

Daily SPF That Protects, Hydrates, and Actually Looks Good on Skin

Just Landed: The Ordinary Multi-Active Delivery Essence
